WIEWEIL — residential and office building becomes an urban landscape of knowledge and lifelong learning

Social mission: In order to develop a feasible usage concept and positioning for this location, we were looking for a guiding principle relevant to society as a whole. The concept for a novel living and working environment was created under the motto “Lifelong Learning”.

A knowledge market and spaces for educational institutes and learning opportunities enable synergetic encounters for various uses in order to promote the major social task of personal development.

Target Group & Marketing Strategy
Programming
Business Development
Concept Architecture
Identity Building & Branding

The Lifelong Learning Campus product concept was applied in Wieweil to create a forward-looking education and meeting centre. The product methodology was based on target group and marketing strategy as well as identity building and branding. By addressing the target groups in a targeted way and developing a strong identity, a vibrant place for lifelong learning was established.