KALLE NEUKÖLLN — Pioneering use for obsolete building types: parking garage becomes XXL creative garage

Profitable utilization concept through revitalization: The revitalization concept for the former department store and garage building on Karl-Marx-Straße collages the old with the new: Instead of demolishing the department store, which is over 50 years old and now looks out of time, it is transformed into a modern food hall and opened up for contemporary usage concepts. In cooperation with SODA GROUP.

Programming
Business Development
Concept Architecture
Identity Building & Branding

The product concept Community Place was applied to Kalle Neukölln in order to create a vibrant neighbourhood centre. The product methodology was based on identity building & branding, object planning and communication media. With a clear identity, well-thought-out architecture and effective communication, an attractive, versatile location was developed.