Privacy Policy

1. BASIC INFORMATION ON DATA PROCESSING AND LEGAL BASIS
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1.1 This privacy policy explains the type, scope and purpose of the processing of personal data within our online offering and the associated websites, functions and content (hereinafter jointly referred to as “online offering” or “website”). The privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

1.2 The terms used, such as “personal data” or their “processing”, refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

1.3 The personal data of users processed in the context of this online offer includes inventory data (e.g., names and addresses of customers), contract data (e.g., services used, names of clerks, payment information), usage data (e.g., the websites visited on our online offer, interest in our products) and content data (e.g., entries in the contact form).

1.4 The term “user” includes all categories of data subjects affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as “user”, are to be understood as gender-neutral.

1.5 We only process users' personal data in compliance with the relevant data protection regulations. This means that user data will only be processed if we have legal permission to do so. I.e., in particular if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, if the user has given their consent, as well as on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR, in particular when measuring reach, creating profiles for advertising and marketing purposes and collecting access data and using the services of third-party providers.

1.6 We would like to point out that the legal basis for consent is Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for processing to fulfill our services and carry out contractual measures is Art. 6 para. 1 lit. b. GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c. GDPR. GDPR, the legal basis for processing for the fulfillment of our legal obligations Art. 6 para. 1 lit. c. GDPR, and the legal basis for the processing for the protection of our legitimate interests Art. 6 para. 1 lit. f. GDPR is.

2. SECURITY MEASURES2.1 We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorized persons.

2.2 The security measures include, in particular, the encrypted transmission of data between your browser and our server.

3. DISCLOSURE OF DATA TO THIRD PARTIES AND THIRD-PARTY PROVIDERS3.1 Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary, for example, on the basis of Art. 6 para. 1 lit. b) GDPR for contractual purposes or on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR in the economic and effective operation of our business operations.

3.2 If we use subcontractors to provide our services, we take appropriate legal precautions and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

3.3 If content, tools or other means from other providers (hereinafter jointly referred to as “third-party providers”) are used within the scope of this privacy policy and their registered office is located in a third country, it can be assumed that data will be transferred to the countries in which the third-party providers are based. Third countries are countries in which the GDPR is not directly applicable law, i.e. generally countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if there is an adequate level of data protection, user consent or other legal permission.

4. PROVISION OF CONTRACTUAL SERVICES4.1 We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 para. 1 lit b. GDPR.

5. CONTACTING US5.1 When contacting us (via contact form or e-mail), the user's details are processed to process the contact request and its handling in accordance with Art. 6 para. 1 lit. b) GDPR.

5.2 The user's details may be stored in our customer relationship management system (“CRM system”) or comparable inquiry organization.

6. COMMENTS AND CONTRIBUTIONS6.1 If users leave comments or other contributions, their IP addresses are stored on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR for 7 days. GDPR for 7 days.

6.2 This is done for our security in the event that someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author.

7. COLLECTION OF ACCESS DATA AND LOG FILES

7.1 We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

7.2 Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum period of seven days and then deleted. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

8. COOKIES & REACH MEASUREMENT8.1 Cookies are information that is transferred from our web server or third-party web servers to the user's web browser and stored there for later retrieval; cookies may be small files or other types of information storage.

8.2 Users are informed about the use of cookies in the context of pseudonymous reach measurement as part of this privacy policy.

8.3 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

8.4 You can object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

9. INTEGRATION OF THIRD-PARTY SERVICES AND CONTENT

9.1 We use content or service offerings within our online offering on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 para. 1 lit. f. GDPR). GDPR) content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

9.2 The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):- External fonts from Google, Inc, https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts takes place via a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.- External code of the JavaScript framework “jQuery”, provided by the third-party provider jQuery Foundation, https://jquery.org.

10. RIGHTS OF THE USER

10.1 Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them.

10.2 In addition, users have the right to rectification of inaccurate data, restriction of processing and erasure of their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.

10.3 Users can also revoke their consent, in principle with effect for the future.

11. DELETION OF DATA

11.1 The data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the user's data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for commercial or tax law reasons.

11.2 In accordance with legal requirements, the retention period is 6 years pursuant to Section 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and 10 years pursuant to Section 147 (1) AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

12. RIGHT TO OBJECTUsers can object to the future processing of their personal data in accordance with the legal requirements at any time. The objection may be made in particular against processing for direct marketing purposes.

13. CHANGES TO THE PRIVACY POLICY

13.1 We reserve the right to amend the privacy policy in order to adapt it to changed legal situations or in the event of changes to the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or parts of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
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3.2 Users are requested to inform themselves regularly about the content of the privacy policy.