The Drivery — Ideal conditions for start-ups and corporates to learn from each other and develop breakthrough innovations
New Work
Global ecosystem for innovative mobility: In the old Ullsteinhaus building, The Drivery has found the perfect space to establish itself as Germany's first “Mobility Innovator's Club.”
The brand and the room concept we created have been programmed and designed in such a way that community members can work innovatively and collaboratively in a varied work environment and fully express themselves in their very own microcosm.
LOCATION
Berlín, Tempelhof
SIZE
12,000 sqm gross floor area
INVESTMENT VOLUME
nn million euros
USAGE
Studios, incubator space, showcase
IN DEVELOPMENT
2019
CUSTOMER
The Drivery
Community Building
Concept Architecture
Placemaking & user experience
Identity Building & Branding
At The Drivery, the product concept Community Place was implemented to create a dynamic platform for the mobility and innovation industry. The product methodology was based on identity building and branding. Targeted brand development and identity strengthening established a unique location that connects companies, start-ups and experts.
architecture
Transformation of existing spaces into a connected ecosystem and marketplace for the automotive community.
corporate design
Development of a brand presence that highlights the dynamism and innovative power of the community.
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