Urban Tech Republic — An ecosystem for urban technologies connects researchers, developers, manufacturers and testers
Business
Hospitality
New Work
Districts
Task and result: A product concept including business development for the founders and technology centers must be developed, the business model, business plan and usage requirements clarified in advance.
A work environment that is designed to promote innovation and attract the technology-oriented creative milieu of Berlin's start-up scene.
A special component is “Movic”, a technology center for MovableIntelligence, which offers access to a unique mix of industrial hardware and technical know-how from the community.
LOCATION
Berlin, Tegel
SIZE
1.35 million sqm
INVESTMENT VOLUME
approx. 8 billion euros
USAGE
Industry, trade, science
IN DEVELOPMENT
1st construction phase 2027
CUSTOMER
Urban Tech Republic
Target Group & Marketing Strategy
Programming
Business Development
Concept Architecture
The UTR Technology & Start-up Centres were developed as innovation hubs and districts to promote innovative companies. The product methodology was based on business development and programming. Targeted business model development and strategic programming created a sustainable platform for start-ups and technology companies.
Product Development, Business Development & Strategic Consulting
Creating sustainable usage concepts to promote startups and technological innovations through targeted strategic planning.
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