NEOCITY — A narrative unites communities and business to activate a pioneering region

Achieve more in dialogue with partners: From the task of analyzing and evaluating regional structural data, global case studies and benchmarks, a strategically manageable mission statement for urban and economic development was derived.

A White Paper, whose content forms the basis of a regional dialogue platform for cooperative action (public-private), was designed and published.

The strategic narrative contains impulses and ideas that are consolidated in “neoneighborhoods” — mixed-use or commercial districts. Key projects such as “Flughafenbahn”, “Betterverse” and “Schönefeld Incubator” were initiated in public-private dialogue.

Target Group & Marketing Strategy
Programming
Identity Building & Branding

NeoCity was developed as a strategic narrative to position the region as an innovation and business location. The product methodology relied on identity building & branding. A strong, visionary identity was created through a clear strategic direction and brand development.