FLUSSBAD and SPREESTUDIOS — home for extraordinary ideas and culture

A playing field for creative culture: The area with its own boat dock across from Treptower Park is to be developed as an innovative community and inspiring urban landscape. Uses are attributed to new and existing buildings and curated as a coherent overall experience — from office and studio building to prefabricated buildings, hotels, museums, boathouses and ritual rooms. A new understanding of working in healthy and inspiring environments is a driver for development.

Target Group & Marketing Strategy
Programming
Business Development
Placemaking & user experience

The Flussbad and Spreestudios combine the product concepts of Urban Destination and Community Place to create a unique place for creativity, culture and working by the water. The product methodology was based on target group & marketing strategy, placemaking & user experience, potential analysis, and product & object planning. Through a targeted analysis of the target group's needs and a well-thought-out spatial design, a vibrant creative hub was created that attracts both local and international players.