Bikini Berlin — jungle experience in a listed architectural icon between Kudamm and KaDeWe

Concept Mall: With the help of a usage concept, program and brand strategy, a quality of experience was created that has a magnetic effect.

In order to turn the listed building complex at the Zoological Garden into an “urban oasis,” a program was found that stands for a thoroughly different quality of experience when shopping, strolling and enjoying. Our concept — developed and implemented with our partners at Design Hotels and the SODA GROUP — has set new international standards in the retail sector and has also revived and inspired the transformation of the entire City West.

brand strategy
Utilization concept
Product development
Target group analysis

At Bikini Berlin, the Urban Destination product concept was applied to create a vibrant and versatile place that combines retail, office and hospitality. The product methodology was based on identity building, branding and programming. Through a targeted brand strategy and clear spatial programming, a distinctive concept mall was developed that is highly attractive to both visitors and local stakeholders.