Urban Destinations

Urban destinations are places with regional or international appeal that attract local communities and tourists alike through strong branding, diverse offers and a special visiting experience. These locations combine different uses, such as catering, cultural and retail, in order to optimize both the length of stay and the added value. Principles such as Visitor and Exoperience Economy as well as Placemaking play a central role by creating added value for various target groups and activating social and economic synergies. One example is Bikini Berlin, which, through its innovative concept, has created a unique urban oasis and a center of attraction for locals and visitors from all over the world.

The Maisel Quartier project used Identity Building, Business Development and Experience & Hospitality. These elements ensured an attractive mix of uses and a strong positioning in a local and international context.