Urban Essence

Urbanity does not always and less come about by itself. It then requires curating — the initiation of an urban essence that gives districts and inner cities a sustainable quality. In particular, the programming of ground floor zones and public spaces has a special function of creating lively, attractive and transformative districts. Urban Essence stands for the targeted creation of an urban identity that revitalises districts and large building complexes and transforms them into dynamic living environments. Urbane Essence is located not least in urban actors and active neighborhoods. Unifying mission statements and narratives serve as central drivers to promote social interaction, cultural diversity and economic vitality. One example is the Stuhlrohrquartier project, which has achieved a high quality of stay and sustainable district development through carefully coordinated programming of social and cultural offerings.

Programming, identity building and placemaking were successfully used in the Gartenfeld project. These competencies helped to design a neighborhood that is invigorated by social interaction and cultural offerings.