product concept
Comprehensive concept development and visual representation of a clear product idea – drawing on analyses, usage scenarios, the corresponding spatial programming and planning to give a location the right positioning for the target group, presenting it as a successful business model and turning it into a highly desirable location.
In the face of increasingly complex requirements and legal and economic factors, our PRODUCT CONCEPTS create inspiring visions that clearly demonstrate their feasibility.
To ensure every project gets off to a great start, we begin by meticulously identifying a location’s potential, analysing what we find. We consider urban planning aspects as well as the project’s potential social impact – consistently planning every detail with a view to users, positioning, spatial programming, and feasibility. We then translate our findings into strong images and visual concepts. This allows us to design products with a solid foundation – products that turn into successful, profitable business models for our clients and partners.
