An innovation park will be opened on the site of Berlin’s Tegel airport within six months after the opening of Berlin’s new airport BER. We used qualitative research methods – including expert interviews, target group descriptions, and analyses of best practices – to derive recommendations for a development and operational concept, along with the strategic brand direction for the emerging Urban Tech Republic ecosystem.
For this project, we needed to rethink the single-family home concept from the ground up, establishing healthy living as the basis for an entire settlement. We formulated essential criteria to develop the product and its architecture through interdisciplinary workshops. In preparation for future marketing activities, these requirements were then adapted for target-group communication purposes and we created a brand that will be known for its strong connection to nature and solid promise.
Brauerei Gebr. Maisel
Deutsche Bahn Real Estate
S IMMO Germany
Anyone wanting to design the offering and marketing of a location based on a holistic and strategic approach to every detail.